Opportunities and Challenges of Intercultural Communication
- Denny Prabowo
- Nov 8, 2020
- 2 min read
Updated: Nov 28, 2020
What is Intercultural Communication ?
Intercultural communication is communication that occurs between people who have different cultures which are different races, ethnicities, or socioeconomics, or a combination of all these differences. Culture is a way of life that develops and is adopted by a group of people and takes place from generation to generation and with globalization, cross-cultural communication is very important because it is very useful when we visit or communicate with other people who come from other regions or countries.
Opportunities for Intercultural Communication
1) Opening Opportunities for Cooperation with Foreign Companies
The function of intercultural communication is to provide a company with an understanding of the culture-culture of a foreign company so that the company can open opportunities for cooperation with other foreign companies.
2) Company Work Performance
Intercultural communication is important for work performance in companies starting from the production, distribution, and financial stages because each human resource can innovate with a different mindset.
3) As a Negotiation Process
Intercultural communication is the main key to doing business abroad. In addition, intercultural communication is also carried out in the domestic world as a negotiation process with other companies wishing to establish cooperation. With this intercultural communication, other companies can assess the capabilities of the company proposing cooperation.
Challenges in Intercultural Communication
Cultural diversity influences the way messages are structured, planned, sent, received, and presented. The increasing diversity of cultures today raises a range of skills, traditions, backgrounds, experiences, insights, and attitudes. All of these can influence the behavior of each person in the behavior of others. The following are challenges in intercultural communication :
- Ethnocentrism
- Stereotype
- Racism
- Prejudice
- Perception
- Misinterpretation
Conclusion
When we want to do a communication activity intercultural, it is better if we first understand how intercultural communication. We should understand matters related to communication intercultural, its function is so that we can carry out intercultural communication activities smoothly and effectively so as to minimize any conflict arises due to cultural and ethnic differences.
Author : Denny.P
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